Notes we would still defend in class
Short essays from the atelier. They are not vendor recaps. They are the arguments we keep having with ourselves between Thursday sessions.
DAU is not a strategy
Daily active users measure a door opening. Strategy is about what happens after the latch. A Monday slide that leads with DAU is usually hiding the sentence nobody wants to write.
Naming events that outlive the sprint
A taxonomy is a social contract with people who have not joined yet. Here is the house method for names that a contractor can still parse next winter.
Reading a retention curve without lying to yourself
The shape is seductive. The exclusions are the work. A field guide we use in week five of the atelier.
Attribution windows in a privacy-first UK market
SKAN, PECR, and the lingering wish that last-click still meant something. What we tell growth teams who want a number anyway.
When cohort charts disagree with finance
Product counts users. Finance counts money that stayed. Both can be right. The readout has to say which chart is in the room.