Product Signal Atelier
From a drifting event list to a funnel you can defend in a board pack. Taxonomy, identity, activation, retention, and a live critique of your stream.
Curriculum
Programmes currently on the desk
One flagship atelier, three clinics, and a short schema intensive. Fees are listed on the fees page. Detail for the atelier lives on its own page; the clinics share a season timetable sent after enrolment.
Mobile Funnel Clinic
Install, permission, first value. We treat App Store and Play Console as part of the funnel, not a marketing sidecar. ATT, SKAN opacity, and deferred links are in the lab, not the appendix.
Retention Modelling Desk
How to hold a cohort, how to exclude billing ghosts, and how to write the paragraph finance will actually read. Includes a session on resurrection campaigns that inflate D30.
Event Schema Craft
Versioning, required properties, and the unfashionable work of deprecating a beloved event. Aimed at the person who currently “owns Mixpanel” in a spreadsheet nobody else opens.
Experiment Readout Studio
Guardrails, peeking, and the difference between a shipping decision and a story. We practise writing a readout that names the metric that did not move.